Portfolio concept / legal authority
Ellison Vale
Law
Ellison Vale Law
A traditional authority-led law firm site designed to communicate trust, practice clarity, and a more credible case-evaluation path.
Service overview
Mae Muse repositioned Ellison Vale Law with a more executive digital presence that balanced legal authority, practice clarity, and cleaner intake for high-value matters.
CTA strategy
Ellison Vale
Law
Boutique legal counsel
Legal strategy presented with the same clarity and authority clients expect from the work itself.
Practice-specific counsel, litigation support, and case evaluation for clients who need serious representation and a clearer first step.
Practice areas
Attorney profiles
Case evaluation
Attorney portraiture and quiet office detail
case evaluation completions
+24%
More prospects reached the right form with enough context to move forward.
practice-area page engagement
+30%
Visitors spent more time understanding the firm's specialties.
low-fit inquiries
-17%
The revised intake flow clarified who the firm serves and how.
Brand identity
A portfolio system built around business fit, not one visual formula.
Each concept is intentionally different because Mae Muse adapts the design language to the client's market, buyer psychology, and conversion path.
Brand colors
Dark Navy
#152338
Ivory
#F8F4EE
Brass
#B18C59
Parchment
#EFE4D5
Typography
Display: Cormorant Garamond
Body: Akkurat
Photography style
Traditional office interiors, restrained attorney portraits, legal detail textures, and cityscape imagery with minimal motion.
Micro-interactions
Business context
The case study is built to prove strategic thinking, not just visual taste.
Project goals
01
Increase perceived authority before the first consultation.
02
Help prospective clients identify the right practice area faster.
03
Reduce vague contact submissions and improve evaluation quality.
Business challenge
The firm had serious experience, but its site felt generic and under-credentialed. Practice areas ran together, intake was weak, and credibility signals were not prominent enough to reduce hesitation for high-value legal matters.
Mae Muse response
Website previews
Four core pages designed for the client's actual buyer journey.
Homepage mockup
Ellison Vale
Law
Boutique legal counsel
Legal strategy presented with the same clarity and authority clients expect from the work itself.
Practice-specific counsel, litigation support, and case evaluation for clients who need serious representation and a clearer first step.
Practice areas
Attorney profiles
Case evaluation
Attorney portraiture and quiet office detail
About page
Ellison Vale
Law
About the firm
A boutique legal team focused on high-trust advisory and carefully managed client communication.
The about page explains standards of work, matter approach, and why clarity matters before legal engagement begins.
Firm philosophy
Client communication
Authority signals
Attorney portraiture and quiet office detail
Services page
Ellison Vale
Law
Practice areas
Legal services organized so prospective clients can identify fit before they reach out.
The services page separates matter types, process expectations, and evaluation cues into a more useful structure.
Business disputes
Advisory counsel
Contract matters
Attorney portraiture and quiet office detail
Contact page
Ellison Vale
Law
Contact
Start with the matter type, the urgency, and the context that shapes evaluation.
The contact page helps prospective clients describe urgency, matter category, and supporting details before the first conversation.
Matter category
Urgency level
Evaluation request
Device previews
Ellison Vale
Law
Boutique legal counsel
Legal strategy presented with the same clarity and authority clients expect from the work itself.
Practice-specific counsel, litigation support, and case evaluation for clients who need serious representation and a clearer first step.
Practice areas
Attorney profiles
Case evaluation
Attorney portraiture and quiet office detail
Ellison Vale
Law
Boutique legal counsel
Legal strategy presented with the same clarity and authority clients expect from the work itself.
Practice-specific counsel, litigation support, and case evaluation for clients who need serious representation and a clearer first step.
Practice areas
Attorney profiles
Case evaluation
Attorney portraiture and quiet office detail
Navigation
Testimonials
The site now feels aligned with the seriousness of the matters we handle. It strengthened confidence before the first call.
Caroline Ellison / Founding Partner
Mae Muse created a sharper digital presence without turning the firm into something flashy or performative.
James Vale / Managing Counsel
Frequently asked questions
What business outcome mattered most for this redesign?
Better case evaluation quality. The firm needed stronger pre-call clarity, not just more traffic.
Why use a more traditional design system?
Because the target client needed authority, discretion, and trust more than novelty.
How did the new site support conversion?
Through clearer practice-area guidance, stronger credibility blocks, and a more disciplined case-evaluation CTA path.