Portfolio concept / funding advisory
Grantwell
Strategy Group
Grantwell Strategy Group
A high-trust consulting site built to help nonprofits, municipalities, and education organizations understand funding readiness fast.
Service overview
Mae Muse repositioned Grantwell as a structured funding advisor by clarifying service lines, building trust into the page flow, and introducing eligibility-based intake that improved lead quality.
CTA strategy
Grantwell
Strategy Group
Funding advisory
Strategic funding support for organizations with complex goals and limited time.
Grant strategy, research, proposal development, and readiness support for nonprofit and public-sector teams.
Trust layer
Government-friendly structure, clean service comparison, and sector-based credibility signals.
Boardroom collaboration and document review
qualified consultation rate
+39%
The new inquiry flow filtered out low-fit requests before scheduling.
resource-to-consult conversion
+31%
Educational content led more directly into services after the redesign.
manual lead triage time
-24%
Structured intake made faster internal review possible.
Brand identity
A portfolio system built around business fit, not one visual formula.
Each concept is intentionally different because Mae Muse adapts the design language to the client's market, buyer psychology, and conversion path.
Brand colors
Corporate Navy
#0E2340
Slate Blue
#2F5D93
Cloud
#EDF2F8
Cream
#F7F5EF
Typography
Display: Ivy Presto
Body: Neue Haas Grotesk
Photography style
Confident professional portraits, government meeting environments, boardroom collaboration scenes, and clean document closeups.
Micro-interactions
Business context
The case study is built to prove strategic thinking, not just visual taste.
Project goals
01
Increase consultation quality before the first call.
02
Make complex services easier for nonprofit leaders to compare.
03
Build a site that feels procurement-friendly and highly credible.
Business challenge
The consultancy had deep experience but an unclear website. Visitors did not know whether to request grant research, proposal writing, or funding strategy support, and too many leads were coming in without budget or timeline clarity.
Mae Muse response
Website previews
Four core pages designed for the client's actual buyer journey.
Homepage mockup
Grantwell
Strategy Group
Funding advisory
Strategic funding support for organizations with complex goals and limited time.
Grant strategy, research, proposal development, and readiness support for nonprofit and public-sector teams.
Trust layer
Government-friendly structure, clean service comparison, and sector-based credibility signals.
Boardroom collaboration and document review
About page
Grantwell
Strategy Group
About Grantwell
Built for leaders who need funding guidance that respects how organizations actually operate.
The about page explains advisory philosophy, evaluation criteria, and why fit matters before proposal support begins.
Trust layer
Government-friendly structure, clean service comparison, and sector-based credibility signals.
Boardroom collaboration and document review
Services page
Grantwell
Strategy Group
Services
Support that meets organizations at the right funding stage.
Services are presented by need: research, pipeline planning, proposal development, and post-award communication support.
Trust layer
Government-friendly structure, clean service comparison, and sector-based credibility signals.
Boardroom collaboration and document review
Contact page
Grantwell
Strategy Group
Contact
Start with the right readiness conversation.
The contact page separates readiness reviews, proposal support, and retained advisory requests for cleaner follow-up.
Trust layer
Government-friendly structure, clean service comparison, and sector-based credibility signals.
Device previews
Grantwell
Strategy Group
Funding advisory
Strategic funding support for organizations with complex goals and limited time.
Grant strategy, research, proposal development, and readiness support for nonprofit and public-sector teams.
Trust layer
Government-friendly structure, clean service comparison, and sector-based credibility signals.
Boardroom collaboration and document review
Grantwell
Strategy Group
Funding advisory
Strategic funding support for organizations with complex goals and limited time.
Grant strategy, research, proposal development, and readiness support for nonprofit and public-sector teams.
Trust layer
Government-friendly structure, clean service comparison, and sector-based credibility signals.
Boardroom collaboration and document review
Navigation
Testimonials
For the first time, prospects understood the difference between readiness strategy and proposal writing before our first call.
Dana Culver / Managing Partner, Grantwell Strategy Group
The new site feels serious enough for public-sector clients and clear enough for first-time nonprofit founders.
Ruth Kellis / Senior Funding Advisor
Frequently asked questions
Why did the contact flow matter so much here?
Because the wrong lead is expensive in this business. Mae Muse built a structured intake to protect advisory time.
How was trust strengthened on the site?
Through clearer service language, procurement-friendly layouts, and a calmer path to eligibility review.
Did the redesign help multiple audiences?
Yes. The new architecture supports nonprofits, school systems, and municipal teams without sounding generic.