Portfolio concept / pediatric care
Little Harbor
Pediatrics
Little Harbor Pediatrics
An accessible family-focused practice site designed to build trust quickly while making appointments, resources, and parent communication easier to manage.
Service overview
Mae Muse designed a practice site that helped Little Harbor feel accessible, trustworthy, and organized, while making it easier for parents to request care and understand what comes next.
CTA strategy
Little Harbor
Pediatrics
Pediatric care
Thoughtful pediatric care for parents who want clarity, warmth, and easy next steps.
Well visits, sick visits, parent resources, and accessible appointment support for growing families.
Family-centered photography and calm clinical spaces
online appointment requests
+26%
More parents used the website instead of calling for first-step questions.
phone questions about routine information
-29%
Insurance, forms, and visit prep were easier to find after launch.
provider bio engagement
+21%
Visitors spent more time reviewing clinicians before booking.
Brand identity
A portfolio system built around business fit, not one visual formula.
Each concept is intentionally different because Mae Muse adapts the design language to the client's market, buyer psychology, and conversion path.
Brand colors
Soft Blue
#73A7CE
Gentle Green
#9FC4AE
Warm Cream
#FBF8F0
Deep Harbor
#23443E
Typography
Display: Tiempos Headline
Body: Avenir Next
Photography style
Warm family photography, natural daylight exam rooms, candid provider-parent interactions, and reassuring child-focused imagery.
Micro-interactions
Business context
The case study is built to prove strategic thinking, not just visual taste.
Project goals
01
Reduce friction around appointment requests and patient questions.
02
Make the practice feel warmer without losing clinical clarity.
03
Improve access to insurance, resources, and portal pathways.
Business challenge
Parents were calling the office for information that should have been easy to find online. The existing site felt dated, provider pages lacked warmth, and appointment requests were buried beneath dense informational content.
Mae Muse response
Website previews
Four core pages designed for the client's actual buyer journey.
Homepage mockup
Little Harbor
Pediatrics
Pediatric care
Thoughtful pediatric care for parents who want clarity, warmth, and easy next steps.
Well visits, sick visits, parent resources, and accessible appointment support for growing families.
Family-centered photography and calm clinical spaces
About page
Little Harbor
Pediatrics
About the practice
Built around trust, communication, and long-term family relationships.
The about page introduces care philosophy, provider trust, and what families can expect from the practice experience.
Family-centered photography and calm clinical spaces
Services page
Little Harbor
Pediatrics
Care services
Care pathways that help parents understand what the practice provides before they call.
The services page organizes well visits, sick visits, newborn care, and behavioral support into clearer explanations.
Family-centered photography and calm clinical spaces
Contact page
Little Harbor
Pediatrics
Appointments
Request care, access the portal, or find visit information without guessing what comes next.
The contact page separates new appointments, current patient questions, and portal actions for cleaner practice routing.
Family-centered photography and calm clinical spaces
Device previews
Little Harbor
Pediatrics
Pediatric care
Thoughtful pediatric care for parents who want clarity, warmth, and easy next steps.
Well visits, sick visits, parent resources, and accessible appointment support for growing families.
Family-centered photography and calm clinical spaces
Little Harbor
Pediatrics
Pediatric care
Thoughtful pediatric care for parents who want clarity, warmth, and easy next steps.
Well visits, sick visits, parent resources, and accessible appointment support for growing families.
Family-centered photography and calm clinical spaces
Navigation
Testimonials
The site feels calmer and more reassuring for parents. We noticed the difference in the questions we started receiving immediately.
Dr. Elena Moore / Lead Pediatrician
Mae Muse organized the information in a way that helps families find what they need without losing warmth.
Hannah Pierce / Practice Administrator
Frequently asked questions
What was the most important conversion move on this site?
Making the appointment request obvious across the homepage, care pages, and resources sections.
How did the site stay family-friendly without feeling childish?
Mae Muse used warmth, clarity, and approachable spacing instead of overly playful design tropes.
Why did the portal CTA matter?
Because recurring families needed faster access to records and communication without calling the office.