Portfolio concept / media strategy agency
Pressroom
& Co.
Pressroom & Co.
A magazine-inspired agency site built to sell visibility, media strategy, and retained communications support with more edge and energy.
Service overview
Mae Muse helped Pressroom & Co. look less like a freelancer collective and more like a retained strategic agency by clarifying offer structure, proof hierarchy, and consultation flow.
CTA strategy
Pressroom
& Co.
PR and media strategy
Visibility is easier to scale when the story, the message, and the press path align.
Campaign strategy, media relations, founder visibility, and crisis communications for brands that need attention with structure behind it.
Editorial founder portrait and placement wall
Press proof
Campaign strategy, crisis communication, and press office support presented like a modern trade journal.
retainer inquiry rate
+44%
Higher-value prospects found the right consultation path faster.
case study engagement
+35%
Campaign proof held attention longer after the redesign.
contact form completion
+19%
Fewer visitors dropped off before sharing campaign goals.
Brand identity
A portfolio system built around business fit, not one visual formula.
Each concept is intentionally different because Mae Muse adapts the design language to the client's market, buyer psychology, and conversion path.
Brand colors
Press Red
#D12F1F
True Black
#151515
Paper White
#FFFFFF
Blush Tint
#F9D8D2
Typography
Display: Editorial New
Body: ABC Diatype
Photography style
Fast-paced founder portraits, studio flash photography, media-room moments, bold type over candid campaign imagery.
Micro-interactions
Business context
The case study is built to prove strategic thinking, not just visual taste.
Project goals
01
Position the agency for higher-value retained work.
02
Show media energy without making the site chaotic.
03
Move founder-led traffic into clearer consultation pathways.
Business challenge
The agency had strong work but its website felt static and undersold the speed, confidence, and media fluency clients were actually buying. Services overlapped, proof was scattered, and the brand lacked urgency.
Mae Muse response
Website previews
Four core pages designed for the client's actual buyer journey.
Homepage mockup
Pressroom
& Co.
PR and media strategy
Visibility is easier to scale when the story, the message, and the press path align.
Campaign strategy, media relations, founder visibility, and crisis communications for brands that need attention with structure behind it.
Editorial founder portrait and placement wall
Press proof
Campaign strategy, crisis communication, and press office support presented like a modern trade journal.
About page
Pressroom
& Co.
About the agency
Built for brands that need speed, coverage, and message discipline at the same time.
The about page explains the agency model, retained approach, and what makes the team valuable before outreach begins.
Editorial founder portrait and placement wall
Press proof
Campaign strategy, crisis communication, and press office support presented like a modern trade journal.
Services page
Pressroom
& Co.
Agency services
Media support structured by outcome, not buzzwords.
The services page separates press strategy, founder visibility, launch campaigns, and crisis communication into clear buying paths.
Editorial founder portrait and placement wall
Press proof
Campaign strategy, crisis communication, and press office support presented like a modern trade journal.
Contact page
Pressroom
& Co.
Contact
Start with the campaign pressure point, not the generic brief.
The contact page helps founders and marketing leaders explain whether they need launch support, retained PR, or a visibility reset.
Editorial founder portrait and placement wall
Press proof
Campaign strategy, crisis communication, and press office support presented like a modern trade journal.
Device previews
Pressroom
& Co.
PR and media strategy
Visibility is easier to scale when the story, the message, and the press path align.
Campaign strategy, media relations, founder visibility, and crisis communications for brands that need attention with structure behind it.
Editorial founder portrait and placement wall
Press proof
Campaign strategy, crisis communication, and press office support presented like a modern trade journal.
Pressroom
& Co.
PR and media strategy
Visibility is easier to scale when the story, the message, and the press path align.
Campaign strategy, media relations, founder visibility, and crisis communications for brands that need attention with structure behind it.
Editorial founder portrait and placement wall
Press proof
Campaign strategy, crisis communication, and press office support presented like a modern trade journal.
Navigation
Testimonials
The site finally feels like our agency in motion. People understand that we handle visibility strategically, not just tactically.
Kiera Vaughn / Agency Principal
Mae Muse made the offer architecture sharper without smoothing out the energy that makes the brand memorable.
Julian Mercer / Director of Media Strategy
Frequently asked questions
What business issue did the redesign solve first?
Offer clarity. The agency needed retained services to feel distinct from one-off publicity support.
Why use a magazine-style direction here?
Because media-focused clients expect velocity and presence, but the composition still had to convert serious buyers.
How did Mae Muse protect trust in a bold layout?
By using strong hierarchy, proof framing, and clear service segmentation beneath the energy.