Portfolio concept / editorial ecommerce
Vanta Row
House Collection
Vanta Row
A monochrome fashion flagship designed to merge campaign storytelling, product confidence, and a cleaner route into purchase.
Service overview
Mae Muse positioned Vanta Row as a fashion house rather than an online boutique by building an editorial commerce system around collections, fit confidence, and concierge-style conversion paths.
CTA strategy
Vanta Row
House Collection
Minimal fashion house
Quiet tailoring for evenings that need no introduction.
Campaign-led ecommerce for modern womenswear, limited capsules, and private styling appointments.
Black-and-white campaign photography, cropped editorial portraits, garment detail stills, and negative-space runway compositions.
Feature
Collection 04
Feature
Private Styling
collection-to-product clickthrough
+27%
Editorial traffic moved more confidently into product detail pages.
add-to-cart rate
+22%
Shoppers responded to cleaner product sequencing and fit guidance.
sizing-related support questions
-18%
The new size guide and client services structure reduced hesitation.
Brand identity
A portfolio system built around business fit, not one visual formula.
Each concept is intentionally different because Mae Muse adapts the design language to the client's market, buyer psychology, and conversion path.
Brand colors
Ivory
#F6F3EE
Black Ink
#121212
Chrome Gray
#8D8D8D
Stone
#D8D0C6
Typography
Display: Canela
Body: Suisse International
Photography style
Black-and-white campaign photography, cropped editorial portraits, garment detail stills, and negative-space runway compositions.
Micro-interactions
Business context
The case study is built to prove strategic thinking, not just visual taste.
Project goals
01
Elevate perceived brand value beyond the original product catalog feel.
02
Increase confidence around fit, sizing, and purchase readiness.
03
Turn editorial traffic into stronger email capture and product engagement.
Business challenge
The brand had strong campaign imagery and a loyal audience, but the website felt transactional in the wrong way. Collections were buried, size hesitation was high, and shoppers moved from inspiration to confusion instead of inspiration to purchase.
Mae Muse response
Website previews
Four core pages designed for the client's actual buyer journey.
Homepage mockup
Vanta Row
House Collection
Minimal fashion house
Quiet tailoring for evenings that need no introduction.
Campaign-led ecommerce for modern womenswear, limited capsules, and private styling appointments.
Black-and-white campaign photography, cropped editorial portraits, garment detail stills, and negative-space runway compositions.
Feature
Collection 04
Feature
Private Styling
About page
Vanta Row
House Collection
About Vanta Row
Designed around silhouette, restraint, and repeat wear.
The about page positions the house as deliberate, low-volume, and detail-led rather than trend-driven.
Black-and-white campaign photography, cropped editorial portraits, garment detail stills, and negative-space runway compositions.
Feature
Small-batch production
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Seasonless styling
Services page
Vanta Row
House Collection
Client Services
Luxury support built around confidence before checkout.
Services include private fittings, gift concierge, size support, and alterations guidance for online shoppers.
Black-and-white campaign photography, cropped editorial portraits, garment detail stills, and negative-space runway compositions.
Feature
Private fittings
Feature
Gift concierge
Contact page
Vanta Row
House Collection
Contact
For private appointments, press requests, and studio support.
The contact page routes shoppers, stockists, and media requests into separate paths so the team can respond faster.
Black-and-white campaign photography, cropped editorial portraits, garment detail stills, and negative-space runway compositions.
Feature
Private appointment form
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Wholesale requests
Device previews
Vanta Row
House Collection
Minimal fashion house
Quiet tailoring for evenings that need no introduction.
Campaign-led ecommerce for modern womenswear, limited capsules, and private styling appointments.
Black-and-white campaign photography, cropped editorial portraits, garment detail stills, and negative-space runway compositions.
Feature
Collection 04
Feature
Private Styling
Vanta Row
House Collection
Minimal fashion house
Quiet tailoring for evenings that need no introduction.
Campaign-led ecommerce for modern womenswear, limited capsules, and private styling appointments.
Black-and-white campaign photography, cropped editorial portraits, garment detail stills, and negative-space runway compositions.
Feature
Collection 04
Feature
Private Styling
Navigation
Testimonials
The site finally feels like the brand people experience in the studio. Clients understand the collection before they ever ask for help.
Mila Rowe / Creative Director, Vanta Row
Mae Muse turned campaign energy into a stronger shopping path without flattening the brand into ecommerce sameness.
Ari Benton / Head of Commerce
Frequently asked questions
Can clients book private fittings through the site?
Yes. Mae Muse added private appointment routing for high-intent shoppers who want fit guidance before ordering.
How does the site support seasonal launches?
The structure separates evergreen brand pages from campaign-specific launches, making limited drops easier to promote.
What conversion problem was solved first?
Fit hesitation. The redesign introduced stronger size education before pushing shoppers into checkout.